Our values

Our values

We’re passionate about helping Sam achieve his dream of a world that understands the internet. We’re likely to be here for some time because the internet is very complicated.  We create tests that simulate how data moves across the internet, then we organise, visualise, and analyse internet performance for our clients, volunteers, and the wider world. Only by understanding how data travels across the internet, can we paint an accurate and detailed picture of how it performs. 

Our core values have always been central to how successfully we pursue our goal. While we cater for many different groups of people, telecom regulators, internet service providers (ISPs), and people using the internet at home, our values have meant that we always deliver innovation, incredibly detailed data, and maintain a neutral stance. 

However, we’ve experienced a lot of change over the last ten years and so we decided to take a step back and rediscover the essence of who we are today. Perhaps unusually, this wasn’t a top-down exercise. Instead, we worked together, as we do everyday, conducting interviews, surveys, and workshops to distill the essence of what makes us tick. 

Curious innovators

Curious innovators

We listen to the challenges internet service providers (ISPs), telecom regulators, consumers, academics, and industry face so we can develop new products that solve real-world problems. 

We’re constantly discovering new ways to understand the internet. Innovation means creating a brand new product that didn’t exist. Innovators are creative people. We challenge the status quo.

Devoted to data

Devoted to data

Most speed tests provide simple top-level numbers that show a snapshot of your internet performance. But we look at a broad range of metrics and different test types to help our customers evaluate performance and understand the cause and meaning hidden in the data. We’re all about crazy-detailed data that allows for meaningful insights. Data is our bread and butter, we treat it with respect.

Neutral and fair

Neutral and fair

Our credibility is built on our scientifically valid test methodology. Our sincere intention is to be fair, open, and honest in all our statistical analysis, regardless of the outcome. We behave with integrity and good faith.

Neutral and fair

Always improving

We’re proud of what we do. We strive for excellence and constantly improve so that we continue to lead the way for internet performance analysis. We go above and beyond what you might think is necessary because we care about doing it properly. If you strive for excellence, you’ll fit right in!

Good listeners

Good listeners

At SamKnows, every voice is important. We encourage people to see opportunities in problems and to always speak up - we will always listen. We’re committed to creating a collaborative, supportive, and happy environment where everyone can perform at their best.

Catalyst for change

Catalyst for change

We design tests to simulate the journey that real internet traffic makes across the world to see how the internet really works. Using this knowledge, and applying context and expertise, we help everyone understand network performance. That way, people can use our data as a catalyst for change, and make the internet better!